Pricing
Start free. Pay for depth.
The Essentials track is free for everyone, for good. When you want a track built for your role — or all 7of them — that’s what the paid plans are.
Plans for this region are being finalised.
The Essentials track is free regardless. For anything else, tell us what you need and we’ll come back with numbers.
Contact us →Questions
The things people ask before they decide
What do I get for free?
The complete Essentials track — every level, every lesson, every artifact — plus the Pathfinder, your AI Readiness Score, the daily challenge and review cards. No card, no time limit.
What's a premium track?
Any track other than Essentials: Fresh Graduates, Small Business, Corporates, Consultants, Government, C-Level Executives, and Tools Mastery. Track Pass gives you one of your choosing; Pro gives you all of them.
Can I change my Track Pass track later?
Yes — once per subscription year. Your progress in the old track is kept, you just can't open new lessons in it until you switch back or move to Pro.
Do I keep my certificates and artifacts if I stop paying?
Always. Certificates are yours, and everything in My Work stays readable. Paid plans gate new lessons, never what you've already earned.
How do Teams seats work?
A seat is one person. Your admin invites people, assigns roles, and decides which tracks the team sees. Seats can be reassigned when someone leaves. Volume pricing depends on team size — that's the range you see.
Is there AI inside the lessons?
No. Every lesson, every interaction and every explanation — including the one you get for each wrong answer — is written and reviewed by people. The Academy teaches you to use AI well; it doesn't use AI on you.
Do prices differ by country?
Yes. Each region is served by a local partner who sets pricing in local currency. What you see here is the catalogue for this region.
The first track is free. Start there.
Most people know within two lessons whether this is for them. No card, no time limit.